WhatsApp Ads Giphy Stickers, Expanded Sticker Options

As WhatsApp usage continues to grow, especially in Western markets, Meta is gradually incorporating more features into the app, aiming to eventually offer a wider range of functions within your message conversations. buy instagram likes

The latest effort in this direction is an expansion of WhatsApp stickers, introducing various updates—from animated GIFs to AI-generated creations—that will enhance the platform’s primarily text-based interactions.

To start, WhatsApp is integrating animated stickers from Giphy, adding a dynamic element to your message threads.

WhatsApp will now integrate a range of animated GIFs that can be added to your chats.

To clarify, WhatsApp has offered animated stickers for a while now, including the animated Meta Avatar stickers introduced last year. So, having moving elements in chat threads isn’t new. However, the direct integration with Giphy will now provide users with a wider selection of trending and topical stickers to use in conversations.

Additionally, WhatsApp is rolling out its custom sticker maker on Android, a feature that allows users to turn their photos into personalized stickers. This feature was initially launched on iOS last year and now broadens your creative options, giving you the ability to create and customize visuals for any purpose you choose.

Meta’s also looking to expand its AI sticker generation tools, which are currently only available in selected markets.

With AI stickers, you can create animation-style images based on text prompts, which is another way for Meta to integrate its evolving gen AI tools within its apps.

In addition to this, WhatsApp is also improving its sticker preview process, providing more options to check out certain sticker packs before you download them.

“To organize your sticker tray, you can also tap and hold a sticker to move to top or delete it.”

They may not be a game-changing messaging option, but custom sticker provide another way for Meta to build on WhatsApp’s core functionality, with additional usage tools that both align with communication trends, and give WhatsApp users more processes to consider.

And ideally, that’ll be another step towards expanding user behaviors in WhatsApp. What Meta would ultimately love is for WhatsApp users to engage in more shopping and commercial behaviors as well, enabling it to bring more focus to the platform as a key business, and revenue opportunity.

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