If you’re looking for ideas for Instagram Stories or wondering what kind of content to create, this article is written for you. Whether you’re a professional content creator on Instagram or just starting out and struggling with story ideas, here are some tips to help you.
There was a time when I wanted to engage in professional activity on Instagram and create content. I knew nothing about this platform or its principles and thought posting a few posts and stories each week or month would be enough. After creating irregular and haphazard content without achieving any results, I blamed Instagram for all my problems and quit. However, when I saw people who were successful on Instagram, consistently coming up with engaging content ideas for their stories and posts, I began to question my own approach. After researching how to create content on Instagram, I came across ideas that could engage the audience and attract users. I realized that to succeed, I needed to post stories daily and engage with my audience regularly so they wouldn’t forget about me.
Practical ideas for creating content for Instagram stories
1. Be Yourself
The first and best step is to be yourself. Not all days are the same; sometimes, you might have a great day, and other times, it might be the opposite. Show your true feelings to your audience. Share your daily life, whether it’s good or bad, and make it engaging for your audience. Use storytelling to make your audience feel connected with you. If you can create this sense of empathy, you will never lose that follower.
2. Create Content Related to Your Main Activity
Choose a topic and create content around that area. While it’s fine to occasionally talk about things outside your main focus, make sure to post a few stories or at least one post daily that relates to your primary activity. For example, if your goal is to teach people how to make money on Instagram, you should definitely have a few educational stories throughout the day. If your page is focused on entertainment, your content should aim to entertain your audience. If a follower follows an educational page but only sees entertainment content, they will likely stop following the page. Maintain balance in your content creation and ensure you don’t become boring for your audience. Choose a topic that you’re passionate about, have expertise in, and can talk about for hours.
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3.Pay Attention to the Appearance of Your Stories
Instagram is a visual platform, and the appearance and graphics of your content are very important. Try to create content that is visually appealing and captivating for the user at first glance. The colors used in the story, photos, fonts, stickers, and any other visual elements are factors that can enhance the attractiveness of your content.
To create engaging stories, you can use tools like the website and software Canva.
4. Show Your Location
Using the location feature in your stories is one of Instagram’s options that can increase the views of your stories. Including a location in your story makes your audience curious about that place, encouraging them to pay closer attention to your story.
5. Use the Poll Feature
Instagram updates regularly and introduces new features for users. One such feature is the **Poll**. This feature allows you to create a poll with two options. It’s a great way to attract your audience’s attention. Psychologically, encouraging people to give their opinions and participate in your daily activities helps build a connection, turning them into loyal followers and customers.
Ask simple questions with straightforward answers. For example, “Which color should I choose for this outfit?” or “Do you prefer this dress or this rug?” By using this feature, you can easily engage your audience with your content.
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6. Encourage Users to Interact with You
Engagement is one of the key factors for success on Instagram. Try to interact with your users and followers. Talk to them and encourage them to communicate with you. For example, share an interesting daily experience and then ask your audience if they’ve had a similar experience. Or ask them a question and invite them to message you with their responses. Additionally, make sure to always respond to direct messages and comments from your followers.
7. Encourage Users to Turn On Post Notifications
When users turn on notifications for your posts, they will be notified every time you publish a story or a post. Seeing your photo and name repeatedly on their mobile screen helps keep your page fresh in their minds, increasing the likelihood that they’ll engage with your content.
8. Talk About Current Events and Surrounding Issues, Share Your Opinions, and Tell Stories
To enhance your impact on users, you should discuss current events and social issues and provide your reactions. However, be aware that this might lead to some of your followers taking a stance against you and potentially upsetting you with their comments. My advice is to focus solely on creating strong content, as there will always be dissenters in any endeavor.
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9. Use Videos on Instagram
Videos are one of the most popular types of content on social media. If you want to introduce a new product, tell an important story, or share significant news, delivering your message through video can greatly enhance its impact. Aim to create engaging and exciting 15-second videos. For instance, many people on Instagram work in the beauty or cosmetics industry. Have you ever wondered why only some of them are more successful, profitable, and well-known? By examining their content creation methods, you’ll find that one of the key factors in their success is producing friendly and exciting videos that engage the audience’s emotions. Additionally, you can use trending and popular music in your videos to further capture attention.
10. Use Stickers and GIFs
One of Instagram Stories’ features is the availability of GIFs and stickers. Using animated GIFs is a great way to create engaging content. Search for relevant GIFs in the GIF section and use these animated stickers to express your emotions and enhance your message.
Summary and Conclusion
You can use Instagram both for entertainment and for earning money; the choice is yours. With a bit of creativity and dynamism, you can create a passive income stream for yourself. However, if you’re unsure about what content to produce or feel embarrassed about constantly filming and talking with your phone, here’s a suggestion:
For just 3 months, consistently seek to turn every experience, wherever you go and whatever you do, into an exciting story for your imaginary audience. Draw inspiration from active individuals in your field, Instagram features, and daily events.
And the final tip (the golden tip) is to always, always have stories on your page. Stories are the showcase of your profile. If a visitor comes to your page and sees no stories, there’s a high chance they will leave without checking your posts.
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