When it comes to posting on Instagram, there are several important factors to consider, and it’s a topic that could be discussed extensively. However, finding the best time to post on Instagram has been a question many active users have had for years. Everyone wants to know when they should publish their posts to achieve the highest engagement rates.
Regardless of the various opinions on this topic, determining the best time to post on Instagram is of great importance. Imagine you’ve done all the necessary optimizations, created engaging content, and followed Instagram SEO practices, yet your posts still aren’t receiving the level of interaction you expected.
In today’s article, we aim to explain the best times to post on Instagram in 2024 and also guide you on how to find the optimal posting times for your own account based on your followers’ behavior.
Is There a Best Time to Post on Instagram?
Let’s address this question before diving into any specifics!
There is no official document stating that Instagram’s algorithm has a universal time for the best posting. If such a universal time existed, every account on the platform would likely have millions of views for their posts. However, research on various pages has shown that there are specific time windows during which users have engaged more with posts.
Key Points:
- – No Universal Time: Instagram doesn’t have a global “best time” for posting.
- – Engagement Patterns: Studies and data from different accounts indicate certain time periods when user engagement is higher.
Understanding these patterns can help you optimize your posting schedule, but the ideal time may vary depending on your specific audience and content.
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Is There a Best Time to Post on Instagram?
Before we dive into specific numbers, let’s address why engagement is important.
As you may know, Instagram has various sections such as the main feed, Stories, Explore page, and Reels. Each of these sections has its own algorithm, which determines whether a post has the potential to go viral or if users are less interested in it. Engagement, or interaction, is one of the crucial factors that these algorithms consider when ranking posts.
Receiving more likes, comments, shares, and saves signals to the algorithm that your content is appealing to users. As a result, Instagram is more likely to show your posts to a wider audience.
While timing no longer directly impacts post visibility like it did with chronological feeds, it remains an essential factor in your content strategy.
Best Times to Post on Instagram Based on Days of the Week
Saturday
- Best Times: 9 AM to 10 AM
- Rationale: Saturdays mark the beginning of the workweek for many users, who often review their Instagram feeds during this time.
Sunday
- Best Times: 9 AM to 10 AM
- Rationale: Similar to Saturday, users are still in a productive mindset and engage heavily during this time.
Monday
- Best Times: 11 AM and 5 PM
- Rationale: Users check their feeds during a mid-morning break and again as they wind down their workday.
Tuesday
- Best Times: 12 PM and 5 PM
- Rationale: Lunch breaks and end-of-day periods are ideal for catching users’ attention.
Wednesday
- Best Times: 9 AM to 10 AM and 5 PM to 6 PM
- Rationale: Mid-week users are likely looking for a distraction from work.
Thursday
- Best Times: 8 AM to 12 PM
- Rationale: Users tend to scroll through Instagram in the morning, making it an ideal time for engagement.
Friday
- Best Times: 10 AM to 2 PM
- Rationale: Users often check their social media after a relaxed start to the day and before the weekend activities begin.
Best Times to Post on Instagram by Industry
Tourism and Travel
- Best Times: Weekdays: 10 AM to 12 PM and 7 PM to 9 PM; Weekends: 9 AM to 11 AM and 4 PM to 6 PM
- Best Days: Sunday and Monday
- Rationale: Users plan trips and explore travel content during mid-day and evening breaks.
Fashion and Apparel
- Best Times: Weekdays: 12 PM to 2 PM and 7 PM to 9 PM; Weekends: 9 AM to 11 AM and 5 PM to 7 PM
- Best Days: Weekends, especially Thursday
- Rationale: Users engage more with fashion content during afternoon breaks and evening downtime.
Food and Beverage
- Best Times: Weekdays: 12 PM to 2 PM; Weekends: 5 PM to 7 PM
- Best Days: Wednesday, Thursday, and Friday
- Rationale: Users are more likely to engage with food content during meal times and evening hours.
Fitness and Health
- Best Times: Weekdays: 6 AM to 8 AM and 5 PM to 7 PM; Weekends: 8 AM to 10 AM and 4 PM to 6 PM
- Best Days: Sunday and Monday
- Rationale: Fitness enthusiasts often check Instagram before and after their workouts.
Digital Marketing/Social Media
- Best Times: Weekdays: 9 AM to 11 AM and 1 PM to 3 PM; Weekends: Limited activity, but between 10 AM and 12 PM
- Best Days: Saturday to Wednesday
- Rationale: Professionals in this field are active during work hours and may engage with relevant content throughout the week.
Best Times to Post Instagram Reels
Reels have become a popular feature on Instagram, with many users leveraging them to boost engagement. Experts suggest that 2024 will be a strong year for Reels, so focusing on optimal posting times for this feature can be beneficial. The best times to post Reels generally align with the best times for regular posts, but it’s essential to track engagement trends specific to Reels on your account.
By understanding these timing strategies and considering your audience’s behavior, you can optimize your Instagram posts for better visibility and engagement.
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If you’ve ever posted a reel on your page, you likely agree that this new feature can significantly increase your content’s visibility to a broader audience. However, with the rising popularity of reels among Instagram users, finding the best time to publish them has become more important than ever.
Although the best time to post reels on Instagram can vary greatly depending on factors such as geographical location, industry, and audience type, a good starting point is to try posting during mid-day throughout the week and early morning or late night on weekends.
Why Is Choosing the Best Time to Post on Instagram Important?
In recent years, Instagram has been continuously improving its algorithm and has increasingly considered timing as a crucial factor in ranking posts for visibility. Generally, post ranking on Instagram can be understood through these three main factors:
- User Interests: Instagram often suggests posts similar to content you’ve previously engaged with.
- Publication Time: Although not as crucial as before, Instagram’s algorithm still values posts published at optimal times.
- User Engagement Behavior: This is likely familiar to you. Posts that align with your likes, comments, saves, or shares are more commonly shown in various Instagram feeds.
Given that choosing the right time to post on Instagram is one of the key factors in post ranking, it’s essential to schedule your posts when your followers are most active.
If more online users view your posts, the engagement rate in the initial hours after posting will increase. This signals to the algorithm that your content is engaging and that more people might be interested in seeing it. As a result, the algorithm will show your posts to a wider audience.
Therefore, selecting the right time to post on Instagram is crucial for maximizing likes, comments, shares, and saves from your audience.
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Find Your Optimal Posting Time
While the time ranges mentioned earlier give a general idea of the best times to post on Instagram, they are just broad guidelines. More precise methods exist to identify when your specific audience is online and most active.
It’s important to note that the optimal time for one account might not be the best for another, especially if the topics differ significantly.
Various tools can help you determine the best time to post on Instagram, but none can provide more comprehensive and accurate information than Instagram’s own Insights tool.
To find data about your followers and how they interact with the posts you’ve published, you can use the Insights feature on your Instagram mobile app. Here’s how you can do it:
- Go to your Instagram profile and click on the hamburger menu (three horizontal lines) on the right side of the screen.
- Select “Insights” from the menu that appears.
- In the Insights section, click on “Total followers.”
- On the new page that opens, you will find useful data about your followers that you can use to improve your content strategy. Scroll down on this page to see the “Most active times” section, where you can view the times when your users are most active, broken down by day and hour.
Note: This data is only available for business and creator accounts on Instagram.
Final Thoughts
As mentioned earlier, nothing is worse than realizing that your posts, despite hours of effort in creating engaging and creative content, are not reaching your target audience simply because they weren’t posted at the right time.
Now that you understand that choosing the right time for posting on Instagram is a key factor in post ranking, we recommend using the techniques outlined in this article to boost your post engagement. While you might not see immediate results, over time, you will notice how optimal timing can significantly impact the visibility of your posts.
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