This article will walk you through all the essential details of WhatsApp Broadcast list and demonstrate how to utilize it effectively for your business. We’ll cover different ways to create a WhatsApp Broadcast list and delve into its specifics to provide a more thorough understanding.
What is a WhatsApp Broadcast?
If you use WhatsApp for daily communications, you might have received a few messages like “Send This Message To 10 More People, and You’ll get good news by the evening”. These are WhatsApp broadcast messages sent to you.
A broadcast is a message sent from a single source to multiple destinations simultaneously. When a user sends a message to several recipients in one click, it’s called a WhatsApp broadcast message. No recipient can see the other recipients of the broadcast.
create a WhatsApp broadcast is easy. On the main ‘CHATS’ window, simply click on the three dots on the upper right menu. Whether you use the WhatsApp messaging app or the WhatsApp Business app, you can build a broadcast list to send messages to your audience.
However, there are some limitations to this type of broadcast on WhatsApp. As they say, “Great power comes with some sacrifices.” To maximize the benefits of WhatsApp.
How to Create a WhatsApp Broadcast List?
Follow the steps below to use WhatsApp Broadcast :
- First, in the chat screen, tap on the three-dot menu and select the New broadcast option.
- Then, choose the contacts you want to send a message to, and finally, tap on the green checkmark at the bottom of the screen.
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Difference between broadcast and group in WhatsApp
As mentioned, a WhatsApp broadcast list is different from groups.
When you use a broadcast, you’re essentially communicating with multiple contacts at the same time. The key point is that the recipients are unaware of each other. In a group, however, contacts are added to a shared space and can see each other’s profiles.
Also, only contacts can respond to you in a broadcast, whereas in a group, everyone can interact with each other.
Additionally, when creating a broadcast list, other users will only be included if they have your number saved. In groups, this is different, and members can leave the group at any time.
Limitations Of WhatsApp Broadcast using the WhatsApp Business App?
1. The Broadcast Limit
A key limitation to consider is the WhatsApp broadcast limit. You can only add up to 256 contacts in a single broadcast list. While this may suffice for small-scale communications, it can be restrictive when looking to reach a larger audience.
2. Dependence on Contact Saving
For your broadcast messages to be received, the recipients must have saved your number in their contacts. This requirement can limit your reach, especially if you’re trying to connect with new clients who may not have added you yet.
3. Lack of Interactivity in Broadcasts
Messages sent through a broadcast list don’t foster group engagement. Recipients cannot see if others have received the same message or their responses. This one-way communication model might be less dynamic compared to other marketing channels.
4. Restricted Formatting and Content
The WhatsApp Business App may limit the kind of content you can send in broadcasts. For instance, there are restrictions on sending promotional material in some regions, and the format is limited to text, images, videos, and documents, which may not suit all marketing needs.
5. Potential for Spam Labeling
If recipients frequently block your number or report your messages as spam, WhatsApp might restrict or even ban your account. It’s crucial to ensure your broadcasts are relevant and welcomed by your audience to avoid such issues.
6. No Scheduling Feature
Unlike some other digital marketing tools, the WhatsApp Business App doesn’t provide an option to schedule broadcasts. This means you have to manually send out messages at the desired time, which could be a limitation for time-sensitive or large-scale campaigns.
7. Limited Analytics
While you can see who has received and read your messages, the analytics provided by the WhatsApp Business App for broadcast messages are relatively basic. You don’t get in-depth insights like click-through rates or conversion data that other marketing platforms offer.
8. Compliance with WhatsApp Policies
Staying compliant with WhatsApp’s policies is paramount. If you violate their terms, especially regarding unsolicited messages or inappropriate content, your account could face restrictions.
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How To Broadcast Message On WhatsApp?
An alternative method for broadcasting WhatsApp messages is by using Excel and Google Sheets. With MS Excel, you can also send bulk WhatsApp messages. For a better understanding of these techniques, watch this video.
Advantages
- No worries about your WhatsApp number getting banned.
- Reliable solution for automation and scheduling messages.
- Build auto-reply chatbots.
- Multiple Agents can log in and reply to customers.
- Integrate APIs with external systems – to send transactional updates.
- Possibility of getting Green Tick Verification.
Disadvantages
- Requires Business API approval.
- WhatsApp must pre-approve templates, and they do not allow promotional messages.
- Not for personal use.
With WhatsApp APIs, you can also enable a WhatsApp Chatbot on your business number that’ll help you automate your sales and customer support.
Limitations Of WhatsApp Broadcast using the WhatsApp Business App?
1. The Broadcast Limit
A key limitation to consider is the WhatsApp broadcast limit. You can only add up to 256 contacts in a single broadcast list. While this may suffice for small-scale communications, it can be restrictive when looking to reach a larger audience.
2. Dependence on Contact Saving
For your broadcast messages to be received, the recipients must have saved your number in their contacts. This requirement can limit your reach, especially if you’re trying to connect with new clients who may not have added you yet.
3. Lack of Interactivity in Broadcasts
Messages sent through a broadcast list don’t foster group engagement. Recipients cannot see if others have received the same message or their responses. This one-way communication model might be less dynamic compared to other marketing channels.
4. Restricted Formatting and Content
The WhatsApp Business App may limit the kind of content you can send in broadcasts. For instance, there are restrictions on sending promotional material in some regions, and the format is limited to text, images, videos, and documents, which may not suit all marketing needs.
5. Potential for Spam Labeling
If recipients frequently block your number or report your messages as spam, WhatsApp might restrict or even ban your account. It’s crucial to ensure your broadcasts are relevant and welcomed by your audience to avoid such issues.
6. No Scheduling Feature
Unlike some other digital marketing tools, the WhatsApp Business App doesn’t provide an option to schedule broadcasts. This means you have to manually send out messages at the desired time, which could be a limitation for time-sensitive or large-scale campaigns.
7. Limited Analytics
While you can see who has received and read your messages, the analytics provided by the WhatsApp Business App for broadcast messages are relatively basic. You don’t get in-depth insights like click-through rates or conversion data that other marketing platforms offer.
8. Compliance with WhatsApp Policies
Staying compliant with WhatsApp’s policies is paramount. If you violate their terms, especially regarding unsolicited messages or inappropriate content, your account could face restrictions.
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