Okay, there are now only 100 days till Christmas, which means that it’s time to finalize your holiday marketing plans, and get a firm outline in place to ensure that you get the most out of your end-of-year push.
And for most businesses (well, the ones reading SMT at least) that will mean running promotions on Facebook and/or IG, in order to reach the broadest range of interested consumers.
And if you are running ads on Meta’s platforms over the next few months, this will help. Meta has published a new checklist of what all businesses should be doing to maximize their opportunities this holiday season.
Which, of course, is heavily geared towards using its automated Advantage+ ads, but there are also notes on utilizing messaging, and when to start your push to get the best results.
Worth considering in your approach.
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