Elon Musk’s X project appears to be losing users rather than gaining them, although not to the extent reported by some sources. Recent Speculation and Analytics. buy instagram likes
Recently, there has been speculation that X users, particularly in the U.K., are leaving the platform due to Musk’s controversial comments about the recent U.K. race riots. However, third-party app analytics do not show a significant mass exodus, but rather a small, consistent decline over time.
Official Data from X
New data from X, in accordance with the EU Digital Services Act (DSA), reveals a decrease in user activity within the EU. This decline might indicate a broader trend affecting user engagement on the platform. buy instagram followers
EU Digital Services Act Compliance
Under the EU Digital Services Act, social media platforms must provide a biannual report on their active user base in the EU. X’s recent update confirms a reduction in European users, which could reflect a wider shift in user behavior.
This overview encompasses the period from February to July 2024, offering an updated snapshot of X’s usage in the EU region. It’s important to highlight that this data reflects only a single region and does not represent overall X usage. However, it does provide insight into the platform’s performance in a significant market.
Indeed, the data confirms that X usage is declining in this region.
This chart illustrates X’s EU usage disclosures to date, as required by the DSA. After Elon Musk’s takeover of X in late 2022, there was a noticeable increase in EU usage during the first half of 2023. However, since then, the trend has shifted, with the latest report indicating a 5% decline in EU users during the first half of this year.
While there are some positive aspects for X, the news isn’t entirely bleak. The platform has seen a 10% increase in logged-in users in the EU compared to non-logged-in guests since last year. However, X’s restriction on the number of posts visible to non-users has likely prompted more people to sign up. Despite this, many new sign-ups do not seem to be converting into regular active users.
This data pertains only to the EU, excluding the U.K., where significant discussions about X migration have occurred. With 100 million monthly active users, this number represents just a fifth of X’s total user base.
The figures suggest that X is not gaining the traction that Musk and his team have projected. Since November 2022, when Elon Musk announced that the app had 250 million daily active users, X has not reported any increase in this metric. However, Musk continues to assert that the time users spend actively engaging with the app is rising, indicating that dedicated users are more engaged.
Overall, these trends align with other reports indicating a gradual decline in interest in X, rather than a dramatic shift.
This chart, based on SimilarWeb data, illustrates a steady decline in UK X usage over time, while Threads usage shows a gradual increase. There are no significant spikes indicating a mass departure of X users, but the overall trend suggests a decline.
In contrast, Threads seems to be experiencing a slow rise in usage. This could indicate that X’s “free speech” approach is not resonating with users, or more likely, that Elon Musk’s political commentary is driving some users away from the platform.
The chart based on SimilarWeb data reveals a steady decline in X usage in the U.K., while Threads usage shows a gradual increase. There are no dramatic drops in X users, but the overall trend suggests that Threads is slowly gaining traction.
This decline in X could indicate that Elon Musk’s “free speech” stance might not be resonating well with users, or it might be that Musk’s political commentary is leading some users to disengage from the app.
Meta has frequently highlighted user fatigue with politically charged content that fuels division and frustration. This could also be contributing to a similar fatigue on X, as Musk continues to engage in and promote contentious political discussions.
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