YouTube plans to offer a better way of advertising that will be less annoying to users by introducing “picture in picture” ads in the coming months. YouTube will apparently soon begin testing a new form of advertising for a limited group of users that, while it could mitigate criticism from its battle with adblockers, probably won’t appeal to all users.
According to Support.Google, on YouTube’s features and testing page, the platform has announced the launch of picture-in-picture (PIP) ads in the middle of videos and live streams. This post states that this feature will be available to creators and will allow them to enable the ability to display picture-in-picture ads while their content is being played.
YouTube has not yet specified the details of PIP ads. So, either the content creator is shrunk and the ad is played at a large size or vice versa.
The service appears to be a new format to help creators reduce the disruptive experience of playing ads while watching videos and live streams. Additionally, it looks like creators can find this new option in the Monetization section of the Live Control Room settings.
“Some users on select devices” will reportedly experience the new PIP ad format in the coming months. Therefore, most users should wait for now. YouTube content creators should also get the new inter-video ads option at the same time.
The advantage of PIP YouTube ads over other advertising methods
This type of ad is probably less known to users as intrusive ads, as inter-video ads, especially during live broadcasts, can be annoying to users. More importantly, this alternative method could be seen as a way for YouTube to soften its stance on ad serving.
The platform has recently started punishing users who try to prevent ads from appearing in any way through ad blockers; So YouTube has started its fight with this category of users by cutting the video if the website detects the plugin.
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